INFORMATION ABOUT THE TREATMENT OF PERSONAL DATA

PREMISE
This below information is intended for all the persons who visit and interact with this e-commerce website “Emme Fashion Srl” where it is possible to buy products owned by this company.

This document describes how the treatment of personal data is handled by the website. These information do not concern other websites, pages or online services reachable via hyper textual links published on website but referring to external domains.

This report is provided pursuant to art. 13 of the EU regulation 2016/679 applicable from the 25th of May 2018 – General Regulation for data protection (hereinafter referred to as RGPD) for people who interact with online services of Via dell’Orto Strada Comunale Pian di Roglio, 12, 56033 Capannoli (PI), electronically managed (starting from the www.mirkobuffinifirenze.it website) by 16DEE di Edoardo Scarpellini Via Valdera P. 187 – 56038 Ponsacco (PI) Vat number 02129640500 Pec 16dee@pec.it.

The General Regulation for data protection, or RGDP, is a EU’s regulation that establishes a new regulatory framework for the protection of EU citizens’ personal data. RGDP represents the most significant part of european legislation regarding data protection after the Data Protection Directive by EU in 1995, and it aims to harmonize and bring data protection laws throughout Europe following the rapid technological changes occurred in the last two decades. The Regulation is based on previous European legal frameworks, including the EU data protection directive, introducing new commitments and responsibilities for societies that process personal data and new rights for people and their personal data. Societies based in EU and societies that process personal data of EU residents must respect the RGPD.

THE DATA CONTROLLER

After the visit of this website, data relating to identifies or identifiable persons may be treated.

The data controller is:

“Emme Fashion Srl”

In person of its legal representative Mr. FERDINANDO BUFFINI (fiscal code BFFFNN47R22C309N)
Registered office: Via Dino Campana, 44/7
Vat number 02179980970

Phone 0574.68.39.73

E-mail: info@emmefashionlab.it

LEGAL BASIS OF THE TREATMENT

The personal data indicated on this document is treated by the data controller for the stipulation of a contract where the interested person is part of it or for the stipulation of pre contractual measures upon request of the interested person or for the legitimate interest of data controller who would improve his products and services (art. 6.1 b of Regulation), and for the fulfillment of laws the company “Emme Fashion Srl” is subject to (art.6.1 c of Regulation).

Data is also processed for technical online issues as specified in “Types of treated data”.

PURPOSE OF DATA PROCESSING

1. DATA TREATMENT FOR PURPOSES OF ACCESS AND REGISTRATION TO THE STORE AND CONCLUSION OF THE CONTRACT

Concerning these purposes, “Emme Fashion Srl” will treat Your personal data:

– to allow you to browse the store as non-logged user;
– to allow you to register on the website by creating, later, an account and to use the services on the network, including to purchase online products, to enjoy special promotions and discount coupons and other similar offers;
– to allow you to express, via e-mail confirmation, the desire of receiving our newsletter about our news, promotions and products;
– to keep and manage your future account for the storing of your data such as personal data, the history of orders and returns, your delivery and invoice address, specifying that utility (usable only by account) is not operative;
– to allow you to put the products in the cart and to conclude the purchase contract through the online store.

The provision of data for the purposes in question is optional: there is no legal or contractual obligation to communicate data, however, as their processing is necessary to allow access to the online Store and/or navigation on the online Store, and/or registration, and/or presentation of the services of management and maintenance of the account, as well as the conclusion of the purchase contract through the online store, the failed communication of data will entail the impossibility for the user to enter, browse, register on the online store and to enjoy services and promotions reserved to registered users, as well as to conclude purchase contracts through the online store.

In particular, concerning these purposes, “Emme Fashion Srl” will treat the user data for the time strictly necessary for the development of the individual processing activities (for example the registration data will be treat until the account closure, keeping in mind the technical times required).

2. DATA TREATMENT FOR THE EXECUTION OF THE PURCHASE CONTRACT PURPOSES

Concerning these purposes, “Emme Fashion Srl” will treat Your personal data:

– to execute the obligations arising for the treatment subject from the concluded purchase contract through the online store, such as the delivery of the sold products, with the right to transfer the necessary data for the dispatch/delivery purpose, only for this aim (address, phone number and favorite delivery time slot);
– to allow the fulfillment of the obligations arising from your concluded purchase contract through the online store such as the online payment of the purchased products.

The provision of data for the purposes in question is optional: there is no legal or contractual obligation to communicate data, however, as their processing is necessary to allow the conclusion of the purchase through the online store, the failed communication of data will entail the impossibility for the user to conclude the purchase contract on the online store.

In particular, concerning these purposes, “Emme Fashion Srl” will treat the user data for the time strictly necessary for the development of the individual processing activities (for example required time for the execution of the purchase contract, until the delivery of the product, or, in case or delivery failure, until the termination of the contract).

3. DATA TREATMENT BY “EMME FASHION SRL” FOR ASSISTANCE OR CUSTOMER CARE PURPOSES

Concerning these purposes, “Emme Fashion Srl” will treat Your personal data for general assistance and customer care activities, i.e. for requests of information from users or for complaints.

It is legitimate interest to respond to requests of information and/or reports, and/or disputes and/or complaints from users, to whom we are also required to respond, also following the legislation referred to the Consumer Code, such legitimate interest coincides with the legitimate interest of the users themselves.

The legitimate interest thus identified can therefore be considered prevailing over the fundamental rights and freedoms of the user, even in the light of such reasonable expectations and of the relationship existing between the user and “Emme Fashion Srl”, in consideration of the nature of processed data and the coinciding interest of these two parties.

You have the right to object at any time to the treatment of your personal data for the purpose in question, contacting the company at one of the address indicated in “DATA CONTROLLER”.

In this case the company shall be duty from the further treatment of data for the purpose of customer care, except that shows the existence of legitimate reasons, prevalent on the rights of the user, to proceed with it or to proceed to the assessment, to the exercise or to defense the right in judicial venue.

The provision of data for the purposes in question is optional: there is no legal or contractual obligation to communicate data, however, the failed communication of data and/or the right of opposition may make it impossible to respond to requests, reports, complaints and disputes of users, if the replay involves the processing of such personal data.

Concerning these purposes, “Emme Fashion Srl” will treat the user data for the time strictly necessary for the development of the individual processing activities, and therefore for the time necessary to provide the information requested by the user or to respond to his complaints and reports.

4. DATA TREATMENT FOR FRAUD PREVENTION PURPOSES IN CASE OF PAYMENT BY CREDIT CARD OR OTHER ELECTRONIC PAYMENT

Concerning these purposes, “Emme Fashion Srl” will treat the users data on the online store with the purpose of manage or block the payment transactions related to fraudulent orders. For this purpose, the company also uses data initially collected for different purposes, whose further treatment for fraud prevention purposes is permitted as it is based on the legitimate interest of “Emme Fashion Srl”.

You have the right to object at any time to the treatment of your personal data for the purpose in question, contacting the company at one of the address indicated in “DATA CONTROLLER”.

It constitutes legitimate interest carrying out activities for the purpose of fraud prevention in case of online business interest, including the purpose of respecting the parameters defined by the international circuits relating to the number of fraudulent payment attempts on the e-commerce websites.

The legitimate interest thus identified may coincide with the interest of the persons concerned, who will reasonably expect the data treatment for fraud prevention purposes to their own guarantee.

The provision of data for the purposes in question is optional: there is no legal or contractual obligation to communicate data, the failed communication of data and/or the right of opposition will not entail any consequence for the user regarding the possibility of registering and making purchases on the online store.

5. DATA TREATMENT FOR ADMINISTRATIVE AND TAX PURPOSES

Within the framework of that purpose, “Emme Fashion Srl” will treat the users data for the execution of administrative and/or tax purposes, related to the provision of the online store services and to the purchase contract concluded through the online store, such as the accounting records and the tissue of sales invoice.

The provision of data for the purpose in question is compulsory as their treatment is necessary to allow the company to fulfill the legal obligations imposed on it. Any refusal to provide data for this purpose will make it impossible for the user to use the store’s services and to conclude the purchase contract.

For this purpose, “Emme Fashion Srl” will treat the users data until the expiration of the legal terms provided for the fulfillment of each administrative, accounting, tax and conservation of documents.

6. DATA TREATMENT TO ALLOW USERS TO EXERCISE THEIR RIGHTS

Within the framework of that purpose, “Emme Fashion Srl” will treat the users data to give answers to requests of withdraw right, and/or implementation of conformity legal guarantee and/or other rights arising from the purchase contract concluded on the online store and/or provided by law in relation to this agreement, as well as to carry out necessary activities for refunds, if due, and to answer to requests of exercising the rights regarding the protection of personal data.

The provision of data for the purpose in question is compulsory as their treatment is necessary to allow the company to fulfill the legal obligations imposed on it. Any refusal to provide data for this purpose will make it impossible for the user to exercise his rights.

7. DATA TREATMENT FOR THE PURPOSE OF ASCERTAINING, EXERCISE OR DEFENSE OF A RIGHT

For this purpose, “Emme Fashion Srl” will treat the users data to ascertain, exercise or defend a right in all competent offices, in particular:

-to prove the fulfillment of the purchase contract, for the provision of services in the online store and to respond to actions relating to this contract or service, as well as to protect one’s rights in the preliminary stages of the proceeding: in this case the data will be stored for 10 years from the delivery of the product or from the provision of services;
-to prove the permission of exercising the rights provided by the purchase contract, from the law of the regulation: in this case the data will be kept for 5 years from the closure of the case or from the date of exercising the right;
-to prove the validation of complaints and reports: in this case the data will be kept for 3 years from the end of the complain procedure;

The provision of data for the purposes in question is optional: there is no legal or contractual obligation to communicate data.

For this purpose, the company uses data initially collected for different purposes, whose further treatment is permitted, as it is based on legitimate interest of “Emme Fashion Srl”, that is based on defense right.

PLACE OF DATA TREATMENT

Data treatment related to the online services take place at the Data controller headquarters and they are treated only by the technical office in charge of the data treatment.

TYPES OF TREATED DATA

Browsing data
The computer systems and software procedures used for this website acquire, during their normal operation, some personal data and their transmission is implicit in the use of internet communication protocols.

This information is not collected to be associated with identifies subjects, but because of their nature, could allow users to be identified by processing and association with data held by third part.

This category of data includes IP addresses or domain names of computers used by users who visit the website, URI addresses (Uniform Resource Identifier) of requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numeric code indicating the status of the response from the server (successful, error, etc…) and other parameters relating to the operating system and the users’s computer environment.

These data are treated only to obtain anonymous statistical information on the use of the website and to check its correct functioning deleting them immediately after the processing. This data could be used to ascertain the responsibility in case of hypothetical computer crimes against the web site: except for this eventuality, the data on the website do not persist for more than seven days and they are deleted immediately after their aggregation.

Data provided voluntarily by the user
The optional, explicit and voluntary data transmission by e-mail to the addresses indicated on this website entails the acquisition of the address necessary to answer to requests, as well as any other personal data included in the message.

Cookies and other tracking systems

Cookies are not used for user profiling, nor are other tracking methods used.

Session cookies are used (not persistently) strictly to what is necessary for safe and efficient browsing on the internet. The storage of session cookies in terminals or browsers is under the user’s control, whereas on the servers, at the end of the HTTP sessions, information relating to cookies remain recorded in the service logs, with storage times not exceeding seven days like the other browsing data.

DATA TREATMENT METHODS
Personal data are treated by automated tools strictly for the time necessary to achieve the aims of their collection. Specific security measures are used to prevent the loss of data, illicit or incorrect uses and unauthorized access.

“Emme Fashion Srl” COMMUNICATES USER’S PERSONAL DATA TO DIFFERENT PARTIES

RESPONSIBLE FOR THE TREATMENT

Personal users data, for purpose indicated above, will be communicated to:

-Emme Fashion Srl in the person of its legal representative Fernando Buffini

Phone number 0574.68.39.73 Pec emmefashion@pec.it

-16DEE di Edoardo Scarpellini in person of its legal representative Edoardo Scarpellini

Phone number 0587461016 Pec 16dee@pec.it

Accountant office Andrea Mancini in person of its legal representative Andrea Mancini

Phone number 3388591698 Pec dottandreamancini@legalmail.it

INTERESTED PARTIES’ RIGHTS former art. 15 RGPD EU 2016/679.

Right of access and correction
The users have the right to obtain from the data controller, in provided cases, the access to personal data and the correction or deletion of them or the limitation of the treatment that concerns them or to oppose the treatment (art. E ss. of Regulation). The user has to contact info@mirkobuffinifirenze.com for the implementation of these rights.

Right to erasure and/or right to restriction of processing
The users have the right to obtain from the data controller the erasion of personal data without unjustified delay, when they are no longer necessary for the purposes listed above, when they are illicitly treatable, in cases of opposition provided by this information notice. This right will not be applied when the data is kept by the controller for the fulfillment of a legal obligation established by national or EU laws, or for the execution of a public interest, or for the assessment of the implementation, or the defense of a right in a court.

The user has the right to restriction in case of accuracy dispute of provide personal data, illicit treatment, as well as in cases of opposition provided by this information note, pending a verification of a possible prevalence of a legitimate interest of the owner.

– Right to complain

Those who believe that the treatment of their personal data, carried out by this website, violates the provisions of the new regulation have the right to complain with the data guarantor for the treatment of your personal data, as envisaged by art. 77 of the regulation, or to address the issue to an appropriate judicial office, pursuant to art. 79 of the Regulation.

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